ChatGPT ads

ChatGPT can show a sponsored ad below an answer. Until now, those ads were invisible in your tracking: you could see what ChatGPT said about your market, but not who was paying to appear next to it.

Bloomiro now detects ChatGPT ads when they appear in a check, and saves who advertised and what the ad said.

Why ChatGPT ads matter

An ad next to an answer reaches the same person, at the same moment, as the brands named in that answer.

For example, a running shoe store tracks the prompt "best running shoes for beginners". ChatGPT recommends Nike, Adidas and Puma in its answer, and a sponsored ad from another shoe brand appears below it.

That brand is competing for the buyer without being recommended at all. Now you can see it, and which of your prompts attract advertisers.

Where to see them

Prompts tab

Open a prompt, expand a ChatGPT result, and open the answer. Below the answer, under a separator line, you will see the ad as ChatGPT showed it: the image, the advertiser, the title, the description and an Ad label, with the line ChatGPT wrote above the ad when there is one.

If the answer had no ad, nothing extra appears.

Actions

Ask in your own words. You do not need any IDs:

• "Did ChatGPT show an ad for best running shoes for beginners?"
• "Which of my prompts show sponsored ads?"
• "Who is advertising on my ChatGPT prompts?"

Actions tells you which prompts had an ad, who the advertiser was, and what the ad said.

MCP

Assistants connected over MCP, such as Claude or ChatGPT, read the same data with two tools:

• get_ai_search_trace: finds ads without an ID. Pass nothing for all tracked prompts, or prompt_text for one prompt, and read prompts_with_ad. An empty list means no ad was captured.
• get_ai_answer: pass a result_id to read one answer. The ad field holds the ad, and is null when there was none.

Reading ads is free in the Prompts tab, in Actions, and over MCP.

Good to know

• ChatGPT only, for now. Other engines show their answers and cited sources as before.
• Ads do not appear on every answer. Most ChatGPT answers come back without one. No ad on a check does not mean nobody is advertising on that topic, since ads can change from one answer to the next.
• Ads never affect your scores. An ad is not counted as a brand mention or a citation, so your visibility numbers stay based on the answer itself.
• Older checks have none. ChatGPT answers checked before this release were stored without ads. Your next scheduled run, or a rerun, can capture them.