Best AI Search Visibility Tools in 2026: Profound, Scrunch, Otterly, Peec AI, and Bloomiro
Updated August 21, 2026
Short answer: the best AI search visibility tool depends on who needs it. Profound is the enterprise pick for large teams that want deep reporting and citation data. Peec AI is a strong fit for agencies and mid market teams tracking several brands. Otterly is the easiest low cost way to get started, with a free tier. Scrunch AI remains relevant for teams evaluating a broader enterprise digital experience platform. Bloomiro is the clearest fit for small teams and founders who want AI visibility tracking plus practical page level fixes, without an enterprise sales process. All five are worth considering, but they solve different problems.
Quick picks: the best tool for each team
Best for enterprise depth: Profound.
Best for agencies and multi brand tracking: Peec AI.
Best free or low cost starting point: Otterly.
Best for enterprise teams evaluating a broader DXP: Scrunch AI.
Best for small teams and founders who want fixes, not just reports: Bloomiro.
What these tools actually do
Profound, Scrunch, Otterly, and Peec AI all do the same core job. They run a set of buyer questions against ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews on a schedule, then report how often a brand gets mentioned, where competitors show up instead, and which sources the models are citing. The differences come down to depth, how many engines each one covers, how pricing scales, and whether the tool stops at reporting or actually helps a team fix what is missing.
Profound
Profound is the name most people land on first. It has raised over $150 million, was reportedly valued near $1 billion, and counts Fortune 500 brands among its clients. The platform is built for large teams with dedicated analysts: heavy prompt volume, detailed data exports, and deep source level citation tracking. The tradeoff is the same as most enterprise tools. Pricing is custom and sales driven, the learning curve is real for non technical users, and the product is built around reporting rather than telling a team exactly what to change on their site.
Bloomiro
Bloomiro is the practical choice for small teams and founders who want to track AI search visibility and act on what the data finds. It monitors brand mentions, sentiment, position, and citations across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, and Google AI Mode. Unlike tools that mainly report where a brand appears, Bloomiro adds an AI Readiness score for individual pages, prioritized recommendations, native Google Search Console data, and MCP access for AI clients such as ChatGPT, Claude, and Cursor. It is a good fit when the team wants clear page level fixes without enterprise pricing, a large analyst team, or a sales led buying process.
Scrunch AI
Scrunch was positioned as an enterprise Profound competitor until Sitecore acquired it in June 2026. Its Core plan now starts around $250 a month, but its roadmap has shifted toward a broader digital experience platform rather than staying a standalone AI visibility tool. This is one of the fastest moving pricing pages in the category right now, worth checking Scrunch's current plans directly before committing.
Otterly
Otterly is the accessible entry point into this category, with plans starting at $29 a month and a free tier that removes the budget barrier entirely. It covers around five to six AI engines and offers unlimited seats on every plan, plus a GEO audit and Google Analytics integration. What it does not do is give a team tools to fix what the tracking finds. It tells a brand where it stands, not what to do next.
Peec AI
Peec AI sits in the middle, built for agencies and mid market teams that need to track several brands at once. Pricing runs roughly $80 to $205 a month depending on plan, self serve tiers let a team pick three models to track, and every plan includes unlimited seats. Peec AI has also raised real money, around $29 million, and reports strong revenue growth in under a year, so it is not a fringe player. Reviewers generally rank it above Otterly on optimization recommendations, and below Profound on raw depth.
Feature and pricing comparison
| Feature | Profound | Scrunch AI | Otterly | Peec AI | Bloomiro |
|---|---|---|---|---|---|
| Entry pricing | Custom | From $250/mo | From $29/mo, free tier | $80-$205/mo | From $49/mo, free trial |
| Built for | Enterprise | Enterprise and DXP | Startups | Agencies | Smaller teams and Startups |
| AI engines tracked | Starter: 1 Growth: 3 Enterprise: up to 9 | Core: 4 Enterprise: 9 | 4 included 3 add-ons | 6 included More via add-ons | All supported models on every plan |
| Shows what to fix | Yes, Projects | Yes, Audit and Optimizer | Yes, Recommendations | Yes, Recommendations | Yes, Insights and Actions is core part of Bloomiro |
| Google Search Console | No | No | Yes | No | Yes, native |
| MCP access | Yes | Yes | Yes | Yes | Yes |
| Free trial | Demo | Low-cost tier | Free tier | Trial | Free trial, no card |
How to actually choose
With a dedicated SEO team and budget to match, Profound is the safest enterprise choice. If tracking several client brands is the job, Peec AI is built for exactly that. For a first look at AI visibility with no budget, Otterly is free and gets a baseline running today. If the team is small, budget conscious, and wants a platform that shows what to fix rather than only what happened, that is the Bloomiro case, and there is a free visibility snapshot to check before signing up for anything.
Frequently asked questions
What is the best AI search visibility tool in 2026?
There is no single best tool, it depends on team size and budget. Profound leads for large enterprise teams, Peec AI is strongest for agencies tracking multiple brands, Otterly is the best free way to get started, and Bloomiro is built for small teams that want AI visibility tracking plus concrete fixes without an enterprise sales process.
Is Scrunch AI still a standalone AI visibility tool?
Sitecore acquired Scrunch AI in June 2026. Its Core plan is still available from around $250 a month, but the product roadmap has shifted toward a broader digital experience platform rather than staying a dedicated standalone AI visibility tool.
How much do AI search visibility tools cost?
Entry level tools like Otterly start around $29 a month, mid market tools like Peec AI run roughly $80 to $205 a month, Scrunch starts near $250 a month, and enterprise platforms like Profound use custom pricing commonly cited from $499 a month and up. Bloomiro uses founder led pricing with a free trial and no credit card required.
Is there a cheaper alternative to Profound or Scrunch?
Yes. Otterly, Peec AI, and Bloomiro all sit below Profound and Scrunch on price. Bloomiro specifically targets small teams and founders who want AI visibility tracking and page level fixes without enterprise pricing or a sales process.
Does Bloomiro track Google AI Overviews?
Yes. Bloomiro tracks brand mentions and citations across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot, alongside native Google Search Console performance data.